Day 11 - Cognitive Bias - Part II
Learning Targets - Students will be able to identify the primary models of memory formation and distinguish between the different forms of memory involved in cognition.
Opener - Answer each of the following questions to the best of your ability.
1. Why do consumers care about how much a product is discounted when they buy it?
2. Why do local news stations focus so much on violent crime and fraudulent businesses?
3. How do trends like "skinny jeans" become so popular so fast?
4. Why might someone become loyal to one brand of car, phone, or band, even when they are generally substandard?
5. How might the internet, and Google searches in particular, prevent us from keeping an open mind on a subject?
6. How can letting success "go to your head" lessen the likelihood of success in the future?
Activity #1 - Mini-lecture
1. Why do consumers care about how much a product is discounted when they buy it?
2. Why do local news stations focus so much on violent crime and fraudulent businesses?
3. How do trends like "skinny jeans" become so popular so fast?
4. Why might someone become loyal to one brand of car, phone, or band, even when they are generally substandard?
5. How might the internet, and Google searches in particular, prevent us from keeping an open mind on a subject?
6. How can letting success "go to your head" lessen the likelihood of success in the future?
Activity #1 - Mini-lecture
Activity #2 - With a partner....
Based on the card that you have drawn, consult the infographic below that comes from an article by Business Insider. Create a 1-2 minute explanation of that bias to share with your classmates.
Be sure to include:
1. A quick and clear explanation
2. Any relevant studies or research related to that bias
3. Examples, real or hypothetical, of how we commonly fall victim to this bias.
Close - Post at least 2 questions here:
https://docs.google.com/spreadsheets/d/1iKDtCmP_Q4AHlAjd2APb2qjx2U2xTSgqM71Hmvl9KK4/edit?usp=sharing
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