Day 15

Learning Targets - Students will be able to...

- Describe and compare biological, behavioral, cognitive, and sociocultural perspectives

- Summarize the evolution of modern psychological perspectives

Opener - How might advertisers apply one of the six psychological perspectives in modern marketing strategies?  Give 2-3 specific examples.

Activity #1 - Return to the first day's exercise regarding a habit, or habits, that you would like to break ("You are that thing that you can't stop doing").  Outline a brief description from each of the 6 perspectives on how you might do this.  For example, what would a behaviorist likely say is necessary for you to break your particular habit?

Activity #2 - Now that you have outlined a broad description for changing a behavior from each perspective in psychology, create a more detailed outline for a behaviorist approach using operant conditioning.  Make sure that this plan includes a specific description and guidelines for how it would work, a means to measure effectiveness in changing th, and that it would be ethical and responsible.

Close - Student presentation and questions.